If you’ve just commissioned a new app for your burgeoning SME over the coming months, you’ll likely want to know how best to get the word out through savvy marketing techniques.

Take a look at our useful guide below, with hints and tips on how to align your app’s seamless UI and customer ready UX with a promotional campaign that will maximise downloads and engagement this summer.

Influencer marketing

While your core audience built through your website or offline channels will likely be fairly established at this point, reaching out to influencers to showcase app features and functionality can be a great way to connect to those who haven’t engaged with your brand as yet.

Especially useful if you’re looking to attract a younger user demographic through social media platforms such as Instagram and TikTok, building authentic, long-term partnerships with people who truly get behind what you’re trying to achieve can pave the way for exciting growth.

Start your own podcast

With a recent survey by Statista Research Department revealing that one in three people aged between 26 and 35 listen to podcasts on a weekly basis, creating a podcast series to break down the core feature and aims of your app can give you room to give your audience all the information required.

This could be incorporated as a series of episodes with the goal of building anticipation before app launch, and can even be established as an ongoing medium for communicating with users as you release important updates, or simply to answer any queries they may have about functionality.

Improve visibility through app store optimisation (ASO)

One of the challenges of promoting your app as a growing business is that word of mouth and even consistent social media messaging may only go so far when looking to your app as a viable means of revenue generation.

This is where ASO comes in. Unless your company operates in a decidedly niche sector, the chances are you will be going up against several established industry names.

ASO can give you a head start through driving more traffic to your download page by ranking higher in search results; app name and title, keywords, description, download numbers and reviews can all play a role in determining where you rank in search results.

As you can see, getting your app seen is often about understanding who your audience are, who you want to target with your app, and perhaps most importantly, considering which medium is the best way to attraction their attention.